Guardian People's Choice Award 2015 Winners

The 15th annual Guardian People's Choice Award (PCA) was held recently at Ruyi & Lyn in Bangsar Shopping Centre. Initiated in 2001 by Guardian Malaysia, the PCA has established itself as a platform to engage its customers and to help business partners and brand owners stay relevant to evolving needs of customers.

For the PCA 2015 series, a total of 300 products from 180 brands competed for the 75 categories of award ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, supplements and medication, mother and child products, confectionery, home and accessories. The winners were awarded based on votes submitted by customers from 4th to 28th April 2015. 

Winners  List for Guardian People’s Choice Award 2015 

NO	BRAND	CATEGORY
1	L'OREAL	LIQUID FOUNDATION
2	MAYBELLINE	FACE PRESSED POWDER
3	MAYBELLINE	2 WAY FOUNDATION
4	MAYBELLINE	MASCARA
5	MAYBELLINE	EYE LINER
6	MAYBELLINE	LIPSTICK
7	MAYBELLINE	MAKE UP REMOVER
8	L'OREAL	FACE CLEANSER
9	HADA LABO	FACE TONER
10	BIO-ESSENCE	FACE SERUM/ESSENCE
11	BIO-ESSENCE	EYE CARE
12	SAFI RANIA	HALAL BRAND
13	OXY 5	ACNE CARE
14	NEUTROGENA	MASK
15	L'OREAL	FACE MOISTURISER
16	VASELINE	HAND & BODY (SKIN MOISTURISING)
17	NIVEA	HAND & BODY (SKIN WHITENING)
18	SEBAMED	SENSITIVE SKIN
19	SUNPLAY	SUN CARE
20	ELLGY	FOOT CARE
21	GARNIER	MEN'S FACE CARE
22	SUNSILK	SHAMPOO
23	HEAD & SHOULDERS	ANTI DANDRUFF SHAMPOO
24	L'OREAL	HAIR COLOR
25	L'OREAL	STYLING FOR HER
26	GATSBY	STYLING FOR HIM
27	DETTOL	MEDICATED BATH
28	DOVE	BEAUTY BATH
29	ENCHANTEUR PARIS	FRAGRANCE FOR HER
30	NIVEA WOMEN	DEODORANT FOR HER
31	LACTACYD	FEMININE HYGIENE
32	KOTEX	PANTYLINER
33	KOTEX	SANITARY NAPKIN
34	ORAL-B	TOOTHBRUSH
35	DARLIE	TOOTHPASTE
36	LISTERINE	MOUTH RINSE
37	PLAYBOY	FRAGRANCE FOR HIM
38	NIVEA MEN	DEODORANT FOR HIM
39	GILLETTE MACH 3 TURBO RAZOR	MEN'S RAZOR
40	BLACKMORES	EVENING PRIMROSE OIL
41	BLACKMORES	FISH OIL
42	BLACKMORES	MULTIVITAMINS
43	REDOXON	EFFERVESCENT VITAMIN C
44	KINOHIMITSU	BEAUTY SUPPLEMENT
45	BIOGROW	OAT
46	APPETON	KIDS SUPPLEMENT
47	BLACKMORES	JOINT RELIEF
48	BAUSCH + LOMB	LENS SOLUTION
49	ENO	ANTACID/DIGESTIVE CARE
50	WOODS'	COUGH RELIEF
51	AMMELTZ	MUSCLE RUB
52	SALONPAS	MEDICATED PLASTER
53	KINOHIMITSU	SLIMMING AIDS
54	ENSURE	NUTRITIONAL DRINKS
55	JOHNSON'S	BABY BATH
56	DRAPOLENE	BABY NAPPY RASH
57	ENFAGROW	CHILDREN MILK POWDER
58	GUARDIAN FACIAL COTTON PAD 150S PACK-OF-3	I LOVE GUARDIAN BRAND
59	STREPSILS	LOZENGES
60	MENTOS	CONFECTIONERY

Congratulations to all the winning brands, especially L'Oreal and Maybelline which won most of the categories. 

In 2001, Guardian Malaysia initiated the Awards to give recognition to brand building as an integral business investment and to provide an unbiased brand valuation exercise to ascertain brand equity among customers. Since then the PCA has evolved to keep pace with the dynamic changes in technology and lifestyle. Apart from introducing new categories of Award, Guardian has also engaged its customers actively using social and digital media, such as enabling voting online. Teenagers have also been given their share of voice through the Teens Choice Award introduced last year.

Customers who participated in the voting for their favourite brands were given the opportunity to win fabulous prizes with a total of 115 Guardian customers took home prizes worth over RM50,000. 

Thanks for having us.

For more information about Guardian People’s Choice Award 2015, please visit Guardian Malaysia Website or Facebook Page.