A next level of clean, for a better tomorrow. TOP introduces its new breakthrough Micro-Clean Tech™ technology. Taglined ‘It’s not clean until It’s Micro-Clean’, the brand is encouraging consumers to attain next level, micro-cleaned laundry using its Anti-Sebum detergent technology. With an advanced formula developed by Lion Corp Japan, TOP Micro-Clean Tech efficiently cleanses common everyday visible stains and dirt. However besides visible stains its Research & Development innovation has also included tackling the invisible stains and dirt that is not evident to our eyes but plays havoc with our desire to have hygienically clean clothes.
(From left) Ms Carmen Foo, Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, and Mr. Naoyuki Egawa, R&D and Factory Director, Southern Lion Sdn Bhd
Today TOP takes on a NEW tough challenge, the invisible stains that leave visible impact on our clothing caused by ‘Sebum or Body oils’ that’s naturally secreted by our body everyday especially in our hot humid weather. This sebum often gets trapped deep in the fabric core that ordinary detergent does not remove well causing white clothes to turn yellowish and coloured clothes to look dull. The trapped sebum is also a nutrient source for bacteria, which can result in unpleasant odour even in clothes that has been washed which is common with clothes that are worn in outdoor activities. The result is cleaner laundry for a happier and healthier lifestyle. The TOP Micro-Clean Tech with Anti-Sebum range includes all the functionality that TOP is famed for including its anti-malodour, anti-mite dust, antibacterial and FreshCare™ fragrance technology up to 30 days freshness after washing.
In conjunction of the launch, TOP is also giving back to community through its TOP Pass It On campaign so that more people can experience the benefits of its new technology. TOP Pass It On Community campaign takes what its breakthrough technology can do – revive, refresh and renew clothes. Everybody deserves Micro-Clean-ed clothes, for a cleaner, happier and healthier lifestyle hence this is where the campaign helps the communities at large. The campaign was launched by the Deputy Secretary General, Ministry of Women, Family and Community Development, Yang Berusaha Dr. Waitchalla Suppiah, at the 1 Utama Mall. The four-step Pass It On campaign, a campaign about shared memories will see TOP collecting and sorting pre-loved clothes given by the public, having them professionally laundered using TOP Micro-Clean Tech to refresh and revive them before having them ironed and packed. The Ministry of Women, Family and Community Development will then gift the clothes to those who can benefit from them.
The TOP Pass it On Community campaign is a platform to help communities by sharing their pre-loved clothing, that will be launder with TOP Micro-Clean Tech, before collaborating with the Ministry of Women, Family and Community Development to gift them to those under the Ministry’s care. So much of clothing is unused and wasted as our tastes, personal style and our bodies change. Now thanks to TOP Micro-Clean Tech our pre-loved clothing could be revive and refresh before it is passed on to others. To close the cycle, communities and individuals are encouraged to share their experience at www.toppassiton.my and to find out more about the campaign and its locations.
TOP Micro-Clean Tech with anti-sebum technology is available at retailers, nationwide. To find out more, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.
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