'Pause for a Blue Christmas' with Kronenbourg 1664 Blanc

Ho ho ho....The most wonderful time of the year is here!
Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer is turning the year end celebrations up a notch the French way with the launch of its 'Pause for a Blue Christmas' campaign, encouraging Malaysian to hit the pause button and enjoy every little moments this festive season.

We were honoured to join the launch event held at Nicsmann 1940s by Lewre on the Park in Starling Mall recently, with over 350 media and guests for a Blue Christmas celebration, iconic to Kronenbourg 1664 Blanc's blue facade.

The magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a 'Christmas Tree Lightning Ceremony' officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia.

Emulating 'Christmas a la francaise' where the festive season stretches out over  weeks, 'Pause for a Blue Christmas' will see different initiatives rolled out early in the month of December right up to Christmas day itself. Don't miss out on the exciting and engaging activities lined up during the campaign month includes a chance of being in a giant roving snow globe plus unique opportunity to experience the holiday fun in a 'magical wonderland' with Christmas icons, including a Blue Santa and Santarinas at the selected bars and restaurants.

Fans will also be able to capture their picturesque moments as well as enjoy exclusive Christmas promotions at these outlets from 8pm to 12am throughout December 2017.

16 December Tap It Out 50480, K-1-5, Jalan Solaris 2, Solaris Mont Kiara, Kuala Lumpur
19 December Tavern 13, Lot 1A, Jalan Kemajuan, Section 1, Petaling Jaya
20 December Espressoul, Sunway Velocity, Jalan Cheras, Maluri, Kuala Lumpur

On December 22, 'Pause for a Blue Christmas' party, anticipated to be the Christmas party of the year will take place at Tom, Dick and Harry's at Oasis, Ara Damansara. Opened to the public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a 'Blue Christmas Town' complete with a majestic 18 foot tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others.

A 12-day 'Pause for a Blue Christmas' social countdown challenge series will also be running on Kronenbourg 1664 Blanc's Facebook page leading up to the big party. Consumers who participate will also be eligible to win food and drink coupons redeemable during the 'Pause for a Blue Christmas' party. On top of that, an exclusive 4 bottle Christmas gift pack which makes the perfect gifts to friends and family will be available at leading supermarkets and hypermarkets, all through December.

For more information and updates, please log on www.facebook.com/KronenbourgMY