Schwarzkopf has been in the hair care, colour and styling industry for 120 years is well known for its quality, reliability, expertise and innovation. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.
The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says “So what? It’s me and I love it”. In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. The rest is all up to you. The possibilities are endless, really!
At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice.
Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit.
Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. “A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment” said Rashid during the event.
Emma Shazleen, mother of three young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!
Schwarzkopf Extra Care Hydro Collagen range of hair care products retail from RM18 to RM35 are available at selected Guardian and Watsons outlets nationwide.
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