Alibaba Celebrates 10th Anniversary of 11.11 Global Shopping Festival @ Kuala Lumpur Tower

Hello November! How time flies. Can you believe 11.11 Global Shopping Festival is 10 years old already? In conjunction with the 10th anniversary of 11.11, Alibaba Group brings its celebration ahead of the largest annual one-day sale event in the world with a mesmerizing light show at the iconic Kuala Lumpur Tower. We had the pleasure of attending the warm-up party along with others Malaysian social media figures, pop-stars from local girl-group Amoi-Amoi: Stella Chen, May Ng, ShaoQi; bubbly MY fm radio announcer: Lizz Chloe; game show TV host: Michiyo Ho; up-and-rising Youtuber: Linda Lim and members of the media. It was a blast as we were treated to an assortment of interactive entertainments including performances by the marketplace’s mascot Tmall Cat and high caliber performers that brought the festive spirit to a crescendo.

Tmall's 11.11 journey for the past 10 years was showcased in a spectacular animated projection on the pillar of KL Tower with a mesmerizing fireworks display.

The warm-up party drew a huge turnout to KL Tower for the 10th 11.11 Global Shopping Festival celebration.

Lilian Wu, Tmall World Southeast Asia Head of Marketing officiates the shopping extravaganza pre-event at KL Tower.

Tmall Cat and LED drum performers kick off the evening's festivities on a high note.

Lilian Wu, Tmall World Southeast Asia Head of Marketing, poses with Tmall's mascot Tmall Cat and cyber celebrities with the signature 11.11 hand sign.

The much awaited 11.11 Global Shopping Festival is back with a wide variety of product offerings ranging from Fashion, Beauty, Gadgets & Electronics, to Home & Living categories across 180,000 brands from Malaysia and around the world, you'll be spoilt for choice. Businesses within the Alibaba ecosystem will jointly offer hundreds of millions of consumers around the world, including Malaysian shoppers, high-quality products, entertainment and fast & reliable services.

On top of that, through the Malaysian Country Pavilion on Tmall Global, an extension of Tmall that helps overseas merchants who do not have a presence in China to sell directly into the country, hundreds of millions of Chinese consumers will be able to pick up even more attractive deals on unique and authentic products from Malaysian brands and SMEs during the shopping festival. It's now or never, 'Buy More for Less' with irresistible promotions, attractive incentives and special offers.

Even better, there are 500,000 products available for pre-order starting from 20th October 2018 thus
shoppers in Malaysia and around the world can start their 11.11 shopping spree earlier this year. The global shopping festival will run on Alibaba’s flagship platforms including Mobile Taobao and Taobao Lite apps, from 12.00 midnight on 11th November 2018 for 24-hours. Don't forget to save the date and happy shopping!

For more details and to participate in Tmall 11.11 Global Shopping Festival, please visit https://world.taobao.com or download Mobile Taobao and Taobao Lite apps.