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Wednesday, May 29, 2019

Enjoy More Goodness With BRAND’S® Essence of Chicken

A couple weeks ago, we had the pleasure of joining an interactive dialogue session that was led by Senior Scientist BRAND’S® Suntory International, Dr. Jack Wong Jing Lin along with over 100 pharmacists from leading pharmacy chains and other invited guests offering insights into“The Science Behind BRAND’S® Essence of Chicken”.


According to Dr. Wong, drinking BRAND’S® Essence of Chicken is not only good for the body and mind which reduces tiredness and improves concentration, but gives precious benefits that are most valuable for lactating mothers. 

“BRAND’S® Essence of Chicken has been widely studied and supported by over 40 international scientific papers and clinical studies and it is also proven to improve the quality of colostrum and helps to boost up the quantity of breast milk” explained Dr. Wong.

“In addition to that, knowing that Malaysian’s staple food is mostly white rice and bread, we have research showing that consumption of BRAND’S® Essence of Chicken together with white rice or bread helped reduce glycaemic response. This could be beneficial to people who are concerned about their blood sugar level.” he summarized.

BRAND’S® Essence of Chicken has long been a favourite based on trust and experience, especially among the older generation. Today’s consumers, however, are more discerning and need hard evidence for them to believe in a product that is safe and beneficial to be consumed. 

During the session, we were also introduced to the new BRAND’S® Lutein Essence by Dr. Tan Zhen Wei, Senior Scientist BRAND’S® Suntory International. BRAND’S® Lutein Essence is the only health tonic in the market that has been developed based on science and has been proven to increase macular pigment in the eyes which is essential in filtering blue light.
“Malaysians spend an average of almost 14 hours a day on digital devices with 89% engaged with digital devices once awake and before sleep. BRAND’S® Lutein Essence helps to protect the eyes from over exposure to blue light through prolonged usage of electronic devices which can lead to various digital eye strain such as eye fatigue, dry eyes and blurred vision.” said Dr. Tan.

BRAND’S® Lutein Essence contains two important nutrients for eyes which are Lutein and Zeaxanthin, both of which have been proven to increase macular pigment in the eyes which is essential in filtering blue light. 

BRAND’S® products are scientifically based and have been researched and published in various journals. BRAND’S® will now take it further by creating an online information resource by launching BRAND’S® Health Enrichment Centre website (www.BHEcentre.com), next month. The site aims to translate scientific knowledge into practical health and lifestyle resources to help health care professionals and consumers to be in their optimal health. 

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