Sensodyne Sensitivity & Gum Launch Event @ Sunway Pyramid

Hey! Do you experience tooth discomfort when eating or drinking something cold? If you do, you may have sensitive teeth and gum problems! Did you know globally, over 50% of teeth sensitivity sufferers also report signs of gum problems? A research study conducted in 2010 also indicated that 9 out of 10 Malaysian adults suffer from gum problems.

That being said, Sensodyne introduces Sensodyne Sensitivity & Gum, a new dual-action toothpaste to combat these common dental problems, tooth sensitivity and gum problems with one effective solution. The all-new Sensodyne Sensitivity & Gum toothpaste is a daily toothpaste clinically proven to relieve sensitivity and improve gum health. Its dual action formula works to actively build a layer over sensitive areas of the teeth to protect teeth against sensitivity, whilst targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.

Dentists have also recognised a close link between these two symptoms, teeth sensitivity and gum problems. Receding gums is one of the main causes of tooth sensitivity and the most common cause of receding gums is gum problem. When dentine inside teeth is exposed, revealing tiny holes inside, it can affect the nerve inside of the tooth leading to sensitivity. Reports show that almost half (44%) of people with teeth sensitivity opt to change their tooth-brushing habits so that they are able to avoid the affected areas of their teeth and gums. This can lead to a sticky film of bacteria called plaque which can cause gum swollen, bad breath and uncomfortable when brushing or flossing. Dentists agrees that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible.

From left to right : Bryan Wong, General Manager, GSK Consumer Healthcare Sdn Bhd; Dr Chong Zhen Feng, Honorary General Secretary of Malaysian Dental Association and Dr Cheah Chia Wei, Lecturer Department of Restorative Dentistry of Dental Faculty of University Malaya.

"Teeth sensitivity and gum problems are prevalent in the country, yet such issues go under detected and under-treated. The growing number of sufferers we see are also not proactively managing either symptoms. These two issues are interrelated and would be required to be simultaneously addressed.", Dr Cheah Chia Wei, Lecturer, Department of Restorative Dentistry of Dental Faculty, University Malaya.

Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd said, "We're launching Sensodyne Sensitivity & Gum to address these two issues simultaneously and to provide rellief to patients so that they can continue to do more of the things they love without discomfort. Oral health remains our profit and as the No. 1 tooth sensitivity toothpaste provider in the country, we are proud to unveil this latest dual action product that will benefit our nation's oral health concerns."

Dr Shazril Shaharuddin sharing his learnings after taking the 'Stain, Chill, Brush Dental Test'.

In conjunction with the launch of Sensodyne Sensitivity & Gum, Sensodyne also hosts a roadshow with Guardian Pharmacy from 12 to 16 September, 10am to 10pm at the Blue Conconcourse (LG2), Sunway Pyramid Mall where consumers can enrich themselves with teeth sensitivity and gum health knowledge as well as try the 'Stains, Chill, Brush Dental Test'.

Sensodyne is also partnering with Malaysia Dental Association to provide Free Dental Check Up in 815 dental clinics nationwide to encourage consumers to visit dentists regularly for healthier teeth and gums as well as promote good oral care techniques. The list of participating outlets can be found at www.sensodyne.com.my

Sensodyne Sensitivity & Gum retails in local pharmacies and supermarkets across Malaysia with a recommended selling price of RM16.90 per box and toothbrush at RM10.90. Please visit Sensodyne Malaysia's Facebook page to learn more.