Primera Red Rice - Healthy Tasty Rice

Rice is a staple food product that is synonymous with Malaysian culture. The most commonly consumed rice in Malaysia and globally is white rice. According to a report by Khazanah Research Institue (KRI), Malaysians had consumed an average of 80 kg of rice, per person, in 2016. Although carbohydrates are essential for the body as they provide us with energy, excess consumption of white rice, which is the major source of carbohydrates may lead to health issues due to its high glycaemic index (GI) value. The bran and germ are also removed during the milling of white rice which results in a loss of nutrients. 

Puan Sharifah Nur Rahimah Syed Alias, Director & Head of Business Development, Nomatech Sdn Bhd giving welcome speech.

So are carbs really bad for you? Well it's the types of carbs you eat that make the difference. Let's make wiser food choices and go for healthy complex carbs such as whole grain and starchy vegetables. Ditch the white rice, opt for Primera Red Rice instead for its many health benefits! Nomatech Sdn Bhd, a home-grown company has produced a low glycaemic index (GI) superior red rice which is loaded with essential nutrients, fibre and Antoncyanin, a type of antioxidant that lowers your risk for cardiovascular disease. At the GI value of 46, Primera Rice also known as UKMRC9 is classified as low GI food. Since low GI food is slowly digested by the body, eating a healthy portion of it will makes you feel satiated and prevents you from getting hungry fast. 

Healthy and tasty, Primera Rice has slightly nutty flavour and goes well with the usual Malaysian dishes such as rendang, soup, curry and stir-fried vegetables. A cup of Primera Rice that is plainly boiled in two and a half cups of water produces fluffy nutty-flavoured and slightly chewy texture red rice that adds complexity mouthfeel to your meal.The rice is not only enjoyable as plainly boiled rice, but it can also be cooked as nasi lemak, pilaf, fried rice and salad. 

Introduction  to the health benefits of Primera Red Rice by Prof. Dr. Wickneswari Ratnam FASc, Plant Genetics and Biotechnology, Department of Biological Sciences and Biotechnology, Faculty of Science and Technology, UKM

The launch event which took place at De.Wan 1958 by Chef Wan, The Linc KL was attended by multiple award-winning chef and culinary ambassador for Tourism Malaysia, Datuk (Dr) Redzuawan Ismail or better known as Chef Wan who demonstrated his culinary prowess with an interesting presentation of 3 tasty dishes using Primera Rice.

Nasi Ulam

Bubur Aneka 

Nasi Berlauk

Primera Red Rice is now available at selected outlets such as Tesco, AEON Big, MyDin, The Store, Village Grocer, Giant and online platforms at Lazada, Shopee and Presto Mall. For more information about Primera Rice, please log on www.nomatech.com.my/red-rice

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