Cheers To The Bold With Tiger

Yay! Had such an amazing time at the Tiger's "Cheers to the Bold" Fifa World Cup match viewing party at Sentul Depot recently. The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

Tiger has lined up exciting activities and football rewards for those celebrating this football season with Tiger brews.For starters, fans who want to ring in the football spirit with Son Heung-min’s Bold Kit can start raking up Bold Points at the microsite https://football.tigerbeer.com/. Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year. 

For more details, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.