GMG, one of the Middle East's leading family-owned conglomerates, is thrilled to announce the grand launch of Columbia, the iconic American sportswear brand, in Malaysia. The exciting development comes with the opening of a new Columbia store at Mid Valley Megamall. Following the successful debut of new stores in Suria KLCC and Pavilion Bukit Jalil last October with GMG as the exclusive distributor, this expansion represents a significant milestone for Columbia as it strategically expands its reach into one of Southeast Asia’s most vibrant and dynamic markets.