Jobbie Spreads Awareness with MAKNA in the Pink Wobbly Breast Odyssey’ Fundraiser and Educa-on Campaign for Breast Cancer

 

In conjunction with The Breast Cancer Awareness Month (Pink October), beloved natural peanut butter brand, JOBBIE has collaborated with the Malaysian National Cancer Council (MAKNA) to launch a special CSR and education campaign named the “Pink Wobbly Breast Odyssey”.

The campaign was officially launched at Damansara Specialist Hospital 2 (DSH2) aims to increase awareness about breast cancer and support MAKNA’s breast health initiatives. Among the distinguished guests in attendance were the Deputy GM of MAKNA, Mr. Vemanna Appannah, and social media influencer Maryam You Narae, popularly known as Maryam Durian Kimchi.

At the event, JOBBIE rolled out its exclusive collection of 5,000 Jobbie pink jars, uniquely designed with the “Pink Wobbly Breast Odyssey” label. Every jar carries breast cancer awareness information highlighted by a bold pink design, representing the journey and courage of those affected by the disease. For every jar sold, RM1 will be donated to MAKNA to support its breast health programmes, aiding in the provision of resources and care for breast cancer patients. 

The campaign’s unique name is made up of two key elements of the cancer journey. The word “Wobbly” symbolises the vulnerability individuals experience when fighting breast cancer, while “Odyssey” mirrors the unique and courageous journey of each person coping with the disease. This resonates with JOBBIE’s mission to spread joy and advocate for a better quality of life.

Mr Victor Chin, the Chief Executive Officer of JOBBIE explained, “JOBBIE’s collaboration with MAKNA serves as a reminder to all Malaysians to take an active role in understanding and promoting breast health. Early detection saves lives, and the “Pink Wobbly Breast Odyssey” encourages everyone to spread knowledge, support survivors and contribute to breast cancer research and care.

“At JOBBIE, we believe that just like how our peanut butter spreads joy, we would like to spread some hope, cheer and support for breast cancer fighters and survivors through this initiative. Our commitment is to help Malaysians live better and healthier lives, and at the same time inspires Malaysians at large to be cognisant about the disease that impacts not just the patient but her family as well, Hence, through this initiative, we are

rallying the community and caregivers’ support for each other and to take breast health seriously.”

The launch event featured a kaleidoscopic repertoire of health and wellness activities, suggesting a comprehensive approach to breast health care. We had the opportunity to participate in a yoga session, which emphasizes the importance of mental health for people living with cancer. 

The Wobbly Breast Hall of Fame exhibition showcased campaign information and artwork inspired by the Wobbly Breast Design. All participants were also treated to various fun experiential stations, including creating their own artwork and receiving a free breast cancer screening, generously provided by Damansara Specialist Hospital 2 (DSH2).

Breast cancer stands as the most common type of cancer among women in Malaysia, making up 32% of all cancer cases in women. The risk of developing breast cancer grows with age, with a higher number of cases in people above the age of 50. Unfortunately, many cases are diagnosed late, with almost half of cases detected at Stage 3 or Stage 4, when treatment options become more limited and the survival rates are lower. These statistics highlight the critical need for early detection and regular screenings, particularly for women over 40, to improve outcomes and reduce mortality rates associated with the disease.

The campaign’s launch event enlisted a health expert and a cancer survivor to share practical insight on cancer care and management. Dr. Haliza Kamarudin, a Consultant Obstetrician and Gynaecologist of Damansara Specialist Hospital 2 (DSH2), spoke about women’s wellness, emphasizing the importance of early screenings like mammograms and self-examinations at different stages of life.

“Women’s life experiences are impacted by various health risks and implications throughout various stages of their lives. These include hormonal changes, menopause and most rampantly breast cancer . For our role in gynecology, we do emphasize on women’s general health, hygiene and well-being and in the case of breast cancer, advise certain ways to manage it with treatments, hormonal therapies and overall women’s health management plan. Ultimately, it’s key for women to stay informed about breast health and monitor the risks and changes to their body and observe a healthy lifestyle regime. Regular screenings and early detection are key in preventing getting breast cancer or take steps to manage it at early stages,” said Dr Haliza

The event was also hosted by a cancer survivor and advocate, Choo Mei Sze, who shared her personal story of battling and overcoming cancer, giving encouragement to those facing the same challenges. “Going through cancer was a lonely journey filled with ups and downs especially at a young age, so having the support from my family and loved ones was very important. The key is to stay strong and positive and take steps to manage the disease with the right information and treatment. I am honoured to be part of this initiative to share my personal journey with the hope of inspiring others who are fighting their own battles.”

For more information on Jobbie’s “Pink Wobbly Breast Odyssey” Initiative, kindly visit

www.jobbienutbutter.com.